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We ran 2,043 local SEO audits covering 1,799 unique businesses. These are the aggregate results — free to cite, updated as the audit base grows. Last updated 2026-08-30.
39/100
Median local visibility score
71.0% of the 1,772 businesses scored below 50.
44.6%
Of listings have matching NAP
Across every listing we found, fewer than half match on name, address and phone at once.
39.6%
Of checked directories had a listing
10,759 listings found across 27,147 directories checked, on 1,764 businesses. Most of the directories customers search are simply empty.
27.5%
Have zero fully consistent listing
Of 1,712 businesses with at least one listing found, this share had not a single one matching on all three fields.
By country
Top cities
We check a curated directory list that depends on the country — up to 20 in Canada and France, fewer elsewhere — and a directory whose scanner is down drops out of that scan entirely. So the number of directories checked is not a constant, and we report coverage as a share of what was actually checked rather than out of a fixed total.
Every figure above comes from audits we ran ourselves with the same tool, deduplicated on Google Place ID: 2,043 completed audits resolve to 1,799 distinct businesses. Each statistic is computed on the businesses where that specific signal could be measured, never on the full corpus — the denominator is printed next to every number above.
This is not a random sample. 92.6% of these audits were run by us on businesses we selected, mostly while researching prospects. So these numbers describe the 1,799 businesses we audited — they are not an estimate of any country, city or industry at large, and we would ask you not to quote them as one.
Cite it as: LocalScan Local SEO Benchmark, 2026-08-30, n = 1,799 audited businesses. A link back to this page is all we ask.
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